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Make New York State History Great Again

Kentucky Bourbon Trail Passport (https://kybourbontrail.com/)

On August 28, 2012, Governor Andrew Cuomo declared his intention to make New York State history great again. The occasion was the launching of his Path through History project. I attended the program in Albany and still have the materials and souvenirs from that day. The program was intended to generate revenue (and jobs) through the telling of the history of New York to tourists.

The plenary address was given by Ken Jackson, Columbia University, Mr. New York State History. In his address, Ken spoke of the ways in which New York had been a national leader over the centuries. He recounted various events, named various people and places, and highlighted the prominence of the Empire State. He also noted how much better other states like Massachusetts, Pennsylvania, and Virginia were at touting their own stories than New Yok was. You would never know that George Washington spent more time here than in any other state over the 1775-1783 period.

In the years to come, the Path through History quickly became a joke and embarrassment. Instead of being a revenue generator, it became a project of signs, a scarcely used website, brief programs not during the tourist season that historic sites already did anyway, and no paths. The best that could be said for it was that it created a logo and phrase for I LoveNY and history sites to use as a brand. It did nothing to fulfill its original promise that had brought hundreds of people to Albany six years ago to expectantly witness its birth.

As a result, Ken Jackson morphed from plenary speaker to critic. He criticized the program in a letter to Cuomo. He criticized the program when speaking at subsequent conferences. He criticized the program in private conversations. The program certainly has garnered its share of critical columns here in this history column. All to no avail. The Path through History mocked the idea of making New York History great again through telling its story to tourists.

Perhaps the most egregious exposure of its shortcomings occurred in the AMC cable series “Turn” (for example, see AMC Mocks the Path through History). The nationally-shown program was about America’s first spy ring, the Culper Spy Ring, based in Setauket, Long Island, in New York. Although the show was filmed in Virginia, the story was a New York one. Who advertised on the show to visit the historic sites of the American Revolution? If you guessed Virginia, you are right. Come see where it happened. In Virginia. One might think New York would make that claim since the scenes were in New York, but no, it was Virginia that marketed its history to the national audience. Perhaps it was just as well. If someone had flown into JFK or LaGuardia to see the American Revolution sites shown in the series, no American Revolution Path through History itineraries had been created. Make New York State History great indeed! New York had been handed an opportunity on a silver platter to reach a national audience and did nothing.

The South has continued to show up the Empire State. As reported in previous posts, the southern states collaborated to produce a Civil Rights Trail (for example, see The Confederacy Trumps New York on Civil Rights Tourism). It opened January 1, 2018. That effort involved creating teams of people from the tourist, economic development, and academic sectors to cooperate and collaborate to produce the trail. New York State had talked the talked of doing that when the Path through History was launched but it hasn’t happened. To add more insult to injury, the U.S. Civil Rights Trail has attracted interest even in New York publications (for example, see In the South and North, New (and Vital) Civil Rights Trails, Learning About the Civil Rights Era Through Travel, and On a Civil Rights Trail, Essential Sites and Indelible Detours). When was the last time you read about someone following a Path through History trail? Even the events listed on the path website on Father’s Day and in October are of short duration intended for people within a 50-mile radius as a daytrip.

Speaking of trails, let’s not overlook the Kentucky Bourbon Trail. New York may have its wineries, but Kentucky has its Bourbon Trail. The Trail is complete with maps, mugs, t-shirts, history booklets, an itinerary and a passport. The website provides a suggested seven-day trip with an optional eighth day. It explains how the passport can be obtained and used. Seen any Path through History passports lately? Is there a winery one? Puts New York to shame. Sad.

By these comments, I do not mean to suggest that nothing has happened. We now do have a fulltime state historian but that is not due to the Governor. The New York State Museum has exhibits in recognition of the two centennials – women gaining the right to vote in 1917 and New York’s involvement in World War I – but they are not due to the Governor. The New York State Barge Canal has begun celebrating the Erie Canal bicentennial from the beginning of construction on July 4, 1817, to the completion with the Wedding of Waters on November 4, 1825.  The New York State Office of Parks, Recreation, and Historic Preservation still operates but the parks and recreation take precedence over the historic sites under its administration, just as they always will. So, yes, things are still happening at the state level related to history.

I operate in the basis of the 80% rule. As a New Yorker, not Yogi Berra, is said to have said, 80% of life is showing up. The issue is not whether the bureaucratic momentum continues to grind forward on a routine basis but of leadership. What about the extra 20% that requires more than just showing up? In baseball terms, this is known as wins over replacement (WAR).  One analytically examines what a player contributes above and beyond just showing up, just being a replacement. Does this player add to the team value? Will the team win more?

For example, next year is the centennial of the state requirement for municipalities to have an historian. Sometimes even our Governor has mentioned this law as a sign of New York State’s commitment to its history. The law is often honored in the breach. Too many municipalities have no historian. The responsibilities are ill-defined especially given the new technologies available for the storing and dissemination of information to the general public. When the position does exist, it is often disrespected or minimized. There is no training. All in all, it is easy to see why there are no plans to celebrate the centennial – it would only highlight the shortcomings which need to be fixed.

So here are some suggestions as to how a governor could provide the leadership to make New York State history great again. They are offered in the hopes that the victorious candidate will rise to occasion and set New York on a great path through history. One should note that the implementation of these suggestions requires the assistance of the Regents and the Legislature as well.

MUNICIPAL HISTORIANS

1. Celebrate the centennial in 2019 of the legislation creating municipal historians in the state.
2. Enforce compliance with the legislation in all municipalities.
3. Define the responsibilities of the municipal historians based on the population of the municipality.
4. Extend the law to include creating a New York City historian.
5. Extend the law to create community district historians in New York City.
6. Establish a one-week training program for municipal historians starting with the county historians. The program should be based in Albany and include presentations by the New York State Archives, the New York State Education Department, the New York State Library, the New York State Museum, the New York State Office of Parks, Recreation, and Historic Preservation including a visit to the Peebles Island facility and I LoveNY. The program should conclude with a reception at the Executive Mansion.

Municipal historians should provide the local infrastructure for the creation of history tourism programs throughout the state.

I LOVE NY

1. Allocate $1 million of its REDC funding to the Path through History project or $100,000 for each of the ten regions.
2. Create teams in partnership with the New York Historian for each of the themes in the Path through History following the format of the southern states in creating a U. S. Civil Rights Trail.

NEW YORK STATE HISTORIAN/MUSEUM

Establish a $1 million REDC funding pool for history projects to include what used to be done through member items, for anniversaries such as the Suffrage Centennial, and for other history projects.

STATE SENATE AND ASSEMBLY

Create a Senate and Assembly history caucus. The caucus would aim to provide a forum for members to share their interest in history and to promote an awareness of the subject throughout the state. Start by calling for a history roundtable meeting since it has been years since the last one was held.

EDUCATION

1. Offer courses in state and local history throughout the community and four-year SUNY colleges.
2. Require teachers to take such courses as part of their certification process and/or for professional development.
3. Include field trips to the local historic sites as part of the courses.
4. Revise the curriculum to include links to the local historic sites.

New York does have great stories to tell. New York does have great stories to tell that are directly relevant to the issues confronting and challenging the country today. New York has people dedicated, committed, and eager to tell these stories. What New York does not have is the leadership and support the history community needs. Let’s make the telling of New York State history great again.

The Confederacy Trumps New York on Civil Rights Tourism

U.S. Civil Rights Trail

The South shall rise again. What can dysfunctional New York learn from the South on Civil Rights tourism?

By coincidence just prior to the awarding of the grants for 2017, a problem with the Regional Economic Development Council (REDC) funding process was exposed in an article in the Travel Section of the Sunday New York Times (12/3/17). The problem directly relates to the shortcomings of the Empire State Development on precisely those two areas near and dear to the history community: funding and history tourism. The article is entitled “New Civil Rights Trails in Both South and North.” It describes the process whereby representatives from southern state tourism departments met two years ago at Georgia State University to begin the creation of what is called the nation’s first civil rights trail.

As part of that process, Lee Sentell, the Alabama state tourism director, noted that while many civil rights sites were thriving they were not connected to each other.

“No one had even done an inventory of civil rights landmarks. They saw themselves as one-offs and didn’t realize they were part of a network.”

If this sounds like exactly what the Underground Railroad sites in New York are going through today, it is because it is. Of course, the same could be said for American Revolution sites in the state, or War of 1812 sites, the Dutch sites, or the immigration sites, or the sites related to any of the themes in the I LoveNY Path through History project.

Faced with this problem of the lack of connectivity, these southern tourist directors then decided to do something about the situation. They collaboratively and cooperatively acted together to promote cultural heritage tourism in the area of civil rights [did we do that?].

1. They drew on research experts at the university [did we do that?].

2. They created a map linking the sites they researched including directions of how to get from one site to another [did we do that?].

3. They planned to officially launch the US Civil Rights Trail on January 1, the anniversary of the signing of the Emancipation Proclamation by Abraham Lincoln [and this in in the Confederacy! Did we publicly launch any individual paths through history?].

Four weeks later the launch date arrived and the trail is now up and running. The southern states chose the motto:

 What happened here changed the world.

4. The website will contain explanations of the importance of each site and feature interviews with relevant people to those sites [did we do that?].

5. The website will explain the connections as one site affects another [imagine knowing how one War of 1812 site relates to another!].

This website allows you to explore the destinations important to the Civil Rights Movement, as well as plan your journey to cities along the trail. On this site, you’ll find places to see and things to do at each destination. Plus, you’ll find in-depth explorations crafted to allow you to experience the destination or event in a more comprehensive way. Discover the trail. Discover the fight for civil rights. And make sure the true stories that changed history are never lost.

Some of these details resemble what the Path through History site does. But see how much more was accomplished in the grouping of sites such as those relating to Martin Luther King, Jr. or Emmett Till. See how the more detailed text provides a more enriching experience. The website is still new and naturally is experiencing growing pains but it is a conceptually more advanced model than New York chose to implement. One might wonder how is it that tourist people were able to develop a more meaningful website than one would expect from tourist experts.

The answer is quite simple. Contributing to this process was the cultural heritage consultant for the state department of economic development [we have marketing consultants but have you ever heard of a cultural heritage consultant or staff person in I LoveNY or the REDC? For a recent article on state spending of ads and to ad firms see $354 Million: How Much NY Spent on Tourism, Business Ads].

In other words, the tourist departments in the south realized that to develop a history-based website, they should consult with experts in history and not just spend money on marketing and advertising companies or erecting signs.

The NYT article did mention Black Heritage Tours in New York. It began operations in 2016. I met founder its Jennifer Tosch once at a presentation through a Dutch consulate program. Her Hudson Valley trip focuses on the Dutch-African experience. There was an I LoveNY familiarization tour for it. According to the website for 2018 there is a two-day tour Feb. 10-11. A full itinerary is not provided and the description of this February program is somewhat questionable:

Experience New York’s Fall Foliage starting in Harlem we’ll travel upstate through the Hudson River Valley to witness the brilliant transformation of the autumn leaves.

I suspect the description from a fall tour in 2017 was carried forward.

Imagine if New York was serious about wanting to promote its story in the Underground Railroad, what would it do? There is a grassroots effort with people like Judy Wellman, an annual conference in the Capital Region led by Paul and Mary Liz Stewart, and cultural heritage tour initiated by Lori Solomon of Akiba Travel. The next Underground Railroad conference will be March 8-10 in Albany but I don’t think tourism is part of the program.

This April will be the two-year anniversary of my post

The Underground Railroad in New York State: Black Lives Still Don’t Matter

The post examined the Freedom Trail established 1997, its defunct commission, and the various weird website links which have cropped up over the years. I ended in my usual delicate and tactful way that has endeared me to government officials:

There is more that could be written about the New York State Freedom Trail/Underground Railroad Heritage trail with its defunct commission, no staff, inadequate websites, and the lack of support for conferences, public forums, and teacher programs [as required by its formation] but the point should be clear. Unfunded, dysfunctional, silo organized history projects are standard operating procedure in New York State. Although black lives don’t matter in New York State history it’s not because the State is racist, it is because the State’s ineptitude occurs on an equal opportunity basis [i.e., all the themes identified in the Path through History].

So what has changed in the nearly two years since then? How come the South can get its act together on civil rights tourism and New York State can’t on any history theme? Perhaps our Governor who wants to be President should travel to the South to learn how state governments can promote cultural heritage tourism and apply that model not just in civil rights but in all the themes of the Path through History and in sites both upstate and downstate. After all, what happened here changed the world.